Weekend Wrap: 9 June 2017

Amol Dighe joins Amagi Media Labs as business head 

 

Amagi Media Labs has announced the appointment of Amol Dighe as business head.His mandate with Amagi includes channel strategy and media buying along with growing and adding new revenue streams targeted at both national and regional advertisers.

 

Prior to this move, Dighe was head of investment at Omnicom Media Group Holdings (OMD) India. He has also worked with Mindshare (Indonesia), Star TV and GroupM India. 

 

ASCI uphelds 214 complaints

 

In March 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 214 out of 280 advertisements it received complaints about. Out of these 214 advertisements, 175 belonged to the healthcare category, 21 to education and seven belonged to food and beverages. Eleven complaints were upheld against advertisements in the from other categories.

 

Foodpanda ropes in Shahrukh Khan

 

Foodpanda has announced the appointment of Shahrukh Khan as its brand ambassador. A campaign featuring the actor will be rolled across TV, print, radio and outdoor shortly. Lowe Lintas has conceptualised the campaign.

Marvel Tea gets Kareena Kapoor Khan
 

Kareena Kapoor Khan has been appointed as the brand ambassador for Marvel Tea. A film featuring the actress has been rolled out to leverage the association. 

 

Social Kinnect bags IDBI Federal Life Insurance

 

Social Kinnect has bagged the digital media marketing mandate for IDBI Federal Life Insurance following a multi-agency pitch. The agency will manage the digital communication across various digital assets of the brand including the New Delhi Marathon, Kolkata Full Marathon, Spice Coast Marathon, Mumbai Half Marathon and the newly launched badminton initiative called Quest for Excellence.